In addition to loving what is inside a bottle of wine, I have always had an interest in what is on a bottle of wine – that is, the label design and the message that it communicates. Research studies suggest that, after price, labels are the second most important predictor of wine purchase intent. Clearly, [...]
Archive for the ‘Marketing’ Category
Message On A Bottle
Posted in Label Design, Marketing on 08/06/2009 | 2 Comments »
Edible Austin Article: The Future Of Texas Wine
Posted in Grape Growing, Marketing on 08/03/2009 | Leave a Comment »
This article was recently featured in Edible Austin and does such a fantastic job of outlining many of the issues the Texas wine industry is facing. What I love about it is that it not only provides an overview of the recent evolution of the wine industry in Texas, but it also describes some of [...]
Where Have You Gone, Terroir? A State Turns Its Lonely Eyes To You
Posted in Grape Growing, Marketing, tagged Terroir on 07/27/2009 | 7 Comments »
When one thinks of mature wine growing regions, for example, France or Italy, the notion of sub-regions or appellations is what comes to mind. “I had an amazing Bordeaux last night with my steak.” Or, “That Chablis went really well with the shellfish I had for dinner.” When thinking of Italy it is the same [...]
Chenin Blanc: The Grape Puts Texas Wines On The Map?
Posted in Grape Growing, Marketing, Wine Reviews, tagged Terroir on 07/17/2009 | 3 Comments »
Chenin Blanc’s high-acid qualities have made it a popular choice to plant in warmer than usual wine growing regions; its versatility also lends itself to dry, sweet, or sparkling wines depending on acid and sugar levels. Though it tends not to develop the complexity in very warm areas that it does in the Loire Valley, [...]